Top 5 Fashion Games Performance in the Middle East: Q2 2025

During the second quarter of 2025, the top 5 fashion games on a unified platform in the Middle East showcased varied performance metrics. This analysis is based on data from Sensor Tower, providing insights into downloads, revenue, and active user trends.

Project Makeover from Magic Tavern, Inc. saw a fluctuation in weekly revenue, peaking at around $36.6K by the end of June. Weekly downloads varied significantly, with a high of approximately 19.7K in early May. The game maintained a robust user base, with weekly active users rising from roughly 123.6K to 131.7K over the quarter.

SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced modest weekly revenue, with a peak of about $3.8K in late June. Downloads were generally low, with numbers dropping to 390 in early May but later recovering slightly. Active users showed a decrease from 19.4K to 15.2K by quarter's end.

Fashion Queen: Dress Up & Glow from Tamatem Inc. had stable revenue, peaking at $3K in early June. Downloads saw an increase mid-quarter, reaching 8.3K in late May, and active users rose from 52.9K to 43.5K by June's conclusion.

Glow Fashion Idol by Crazy Labs recorded weekly revenue peaking at $2.6K in early June. The app experienced a rise in downloads, reaching 7.6K in mid-June, while active users grew from 16.8K to 22.4K throughout the quarter.

Finally, Covet Fashion: Dress Up Game by Crowdstar LLC had a consistent revenue stream, peaking at $2.1K in mid-May. Downloads were relatively low, with a notable increase to 2.2K in mid-May, and active users peaked at 2K during the same period.

For more detailed insights and data, visit Sensor Tower.